Online surveys are now part of the standard repertoire of market research. In addition to high cost efficiency and rapid delivery of results, online surveys offer numerous advantages in terms of content - such as the integration of stimuli.
We have been working intensively on the topic of the Internet since the mid-1990s. In 1996, the Austrian Internet Monitor™ was launched, which has become the leading currency of domestic Internet research.
Representative surveys are implemented via AUSTRIAN ONLINEPOOL, which is jointly operated by the two full-service institutes INTEGRAL and SPECTRA and was founded in 2000. With around 30,000 members, the Austrian Onlinepool is one of the largest online panels in Austria and adheres to the highest quality standards. More information about our online pool can be found in our Panel Book.
Our standard portfolio also includes on-site surveys as well as online surveys with external address lists - whereby the mailing can be carried out either by the customer or via us.