Our Heidelberg sister institute

SINUS is an independent, owner-managed institute for market and social research, with locations in Heidelberg and Berlin.

Understanding what drives people

With ethnological curiosity, empathy, respect, scientific reliability, and, last but not least, more than 40 years of experience, SINUS explores people’s everyday realities, analyses socio-cultural change, and interprets its significance for companies and institutions.

SINUS is a full-service institute, specialized in customized research and consulting. The SINUS portfolio of solutions and methods is correspondingly diverse. SINUS conducts ad-hoc market research as well as long-term social research studies. SINUS offers focused regional studies as well as comparative multi-country studies, compact expert reports as well as thick book publications or video reportings.