Who we are

INTEGRAL is an independent, owner-managed institute for market research, with location in Vienna.

Our mission statement

Always open to new things, we’re flexible, uncomplicated, creative and efficient. And we enjoy what we do.

Wir denken ganzheitlich und zukunftsorientiert; forschen lösungsorientiert im Sinne umsetzungsrelevanter Beratung.

We’re discerning and confident. And we attach great importance to the highest quality and our expertise in scientific methodology.

Each of us takes responsibility – for ourselves, for our customers, for the company and for society.

We live in a culture of recognition and advancement. Transparency and fairness are the rules of our game.

Facts about INTEGRAL

INTEGRAL Markt- und Meinungsforschungs.ges.m.b.H

  • 1987: founded by Manfred Tautscher
  • 2009: INTEGRAL, Vienna takes over the majority of shares in SINUS-Institut expansion to the INTEGRAL-SINUS Group
  • 2021: 2021: Takeover of the majority of shares in Opinion (Nuremberg) by INTEGRAL-SINUS and expansion to the INTEGRAL-SINUS-OPINION Group


  • Vienna
  • Heidelberg (headquarters of our sister institute SINUS)
  • Berlin (headquarters of our sister institute SINUS)
  • Nuremberg (headquarters of our sister institute OPINION)

Equipment/ Infrastructure

  • 55 Audio test capable telephone workstations
  • Telephone hub for worldwide studies
  • 40 tablets or laptops for personal interviews
  • Powerful online survey software
  • Platform for video chats, online focus groups, online workshops, etc. (Digital Salon)
  • Premises for group discussions


  • VMÖ - Association of Market Research Austria
    (On the website you will also find facts & figures on the market of market research)
  • VdMI - association of market and opinion research institutes in Austria
    (On the website you will also find Standards & Guidelines in Market and Social Research)
  • ESOMAR - the World Association of Opinion and Marketing Research Professionals; Membership of our Managing Partner Bertram Barthwww.esomar.org
  • iab - Interactive Advertising Bureau
    (Community of interest of digital market participants working to create quality standards and promote the digital economy)

We'd like to keep you up to date

Our newsletter (only available in german language) provides you with information about our studies, seminars, information packages and much more. We love to welcome new subscribers!


The INTEGRAL network

SINUS-Institut is part of the INTEGRAL-SINUS Group, headquartered in Vienna, with its sister institutes SINUS Markt- und Sozialforschung GmbH with offices in Heidelberg and Berlin and OPINION in Nuremberg.

SINUS also maintains a large number of national and international research and consulting collaborations and has built up a worldwide network of experts from a wide range of disciplines: leading agencies and consultants, specialized research institutes, universities, brand technicians, direct marketers and renowned design experts collaborate (often exclusively) with SINUS or the INTEGRAL-SINUS-OPINION-Group.

The INTEGRAL-SINUS-OPINION-Group is advised by an interdisciplinary scientific advisory board with well-known experts from marketing, management, educational research, urban sociology and the Church.

INTEGRAL: Facts & Figures


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