Where does your target group live? By translating the Sinus-Milieus onto detailed maps, target group-specific research and media planning can now be carried out locally.Performer
In order to make Sinus-Milieus usable for direct marketing and spatial planning, the model was embedded in microgeographic data – originally together by microm and SINUS, today in cooperation between SINUS and Michael Bauer Micromarketing (MBM). With newly developed algorithms, the transfer of Sinus-Milieus to geographic space has now been significantly improved.
For Austria, the Sinus-Milieus can be offered at census district level.
The statistical probability of occurrence of the individual Sinus-Milieus® was calculated for almost all of the more than 8,800 census districts in Austria. The modeling was carried out at the beginning of 2023 at non-personalized data level and thus in compliance with the highest data protection standards. The Sinus-Milieus® are also available in microgeography for Germany and Switzerland.