Safety and security

Safety and security

Safety starts with knowledge - INTEGRAL provides a sound basis

Safety is a fundamental human need - but also a highly complex concept. Our research shows that security is multi-layered and subjective. While some people are afraid of the consequences of climate change, others prioritise financial security or social security.

In order to develop effective security strategies, a deep understanding of these different perspectives is required. This is precisely where INTEGRAL comes in.

INTEGRAL offers scientifically sound (social) research that provides orientation

In an increasingly networked, complex world, security is a decisive success factor for companies, public institutions and political decision-makers. Early risk detection and tailor-made measures require valid data and sound analyses.

Our research provides the basis for evidence-based decisions and sustainable security strategies:

  • Scientifically sound studies on current security issues with the opinions, attitudes and perspectives of the population
  • Target group-specific analyses
  • Concrete recommendations for strategy, communication and prevention

INTEGRAL security research: understanding what moves people - and what they need

Our research approach combines qualitative in-depth analyses with quantitative validation (e.g. surveys). This results in differentiated, precise insights into how different target groups perceive and understand security.

We answer questions such as:

  • What are the dimensions of ‘safety’?
  • What influences people's perception of security?
  • How do different target groups perceive security risks - and how do they deal with them?
  • What strategies are suitable for strengthening the feeling of security in the long term?

Security is a cross-cutting topic

Our studies cover a wide range of topics.

Our research on security - a multidimensional approach

Global security orientations

  • How do people in Austria view their future?
  • What worries and fears do they have?
  • How much confidence do you have in the ability of politicians to find solutions?
  • What objective and subjective differences exist between social groups?

Security communication and prevention

  • What is the state of crisis resilience in Austria?
  • How must campaigns be designed in order to be effective?
  • What measures are needed to strengthen the sense of security?

Economic, social and political security

  • What milieu-specific perspectives exist with regard to social change?
  • How are civil, internal vs. external security assessed?
  • How do inflation, job insecurity or social inequality affect the perception of security?
  • In which milieus are financial worries particularly pronounced?

Youth

  • Which segments are particularly safety-conscious and which are willing to take risks?
  • What security needs do young people have in connection with the world of work?

Environment and sustainability

  • What relevance do environmental factors have for the perception of safety?
  • How are weather and climate-related risks perceived - and how are they dealt with?
  • What are milieu-typical approaches to climate (policy), nature and the environment?

Digital security and data protection

  • What is the level of awareness regarding data security?
  • What measures do consumers take to protect their data?
  • How can cyber security be communicated in order to strengthen trust?

Security research and strategy development with INTEGRAL

Security is not just a question of measures, but also of the right communication. INTEGRAL supports companies, authorities and NGOs in the development of customised security strategies - from target group analysis to campaign development and policy advice.

Your benefits:

  • Scientifically sound security analyses
  • Detailed target group and milieu analyses
  • Empirically proven recommendations for action for politics, business and society
  • Support in the development and implementation of security strategies

Would you like to find out more about our security research or are you interested in a customised analysis on your topic? Then contact us - we will be happy to advise you personally.