Mobility

The area of mobility has been one of our research focuses for years - whether in the context of in-house research, classic market research studies or scientific research projects. With the help of the Sinus-Milieus, current mobility behavior as well as future intentions can be clearly differentiated and addressed.

Two research projects are representative of our expertise in mobility research:

youth codes - Ways to the mobility turnaround

Our latest research project in the field of mobility and sustainability. INTEGRAL was a member of the consortium of the research project "youth codes". The project was supported and financed within the framework of the RTI program Mobility of the Future by the Federal Ministry for Climate Protection and handled by the Austrian Research Promotion Agency (FFG).

pro:motion

Promoting active mobility through target group orientation and motivation via the use of the Sinus-Milieus®
The promotion of active forms of mobility is of great importance both for reasons of sustainability and with regard to social challenges (health, quality of life). However, the achievement of these goals often fails due to insufficient implementation of measures and developments from mobility research that do not meet with adequate acceptance.

Mobility

Two research projects are representative of our expertise in mobility research:

youth codes - Ways to the mobility turnaround

pro:motion

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