Qualitative research gets to the bottom of attitudes and decision-making processes. With ethnological curiosity, our qualitative research team analyzes lifeworlds, motives and contexts. Our reports provide comprehensive insights into the thoughts and lifeworlds of consumers. We offer a variety of qualitative research methods and solutions. Below you will find a selection of our most common qualitative methods.
- 360° view of your target groups - regional & worldwide
- Customized typologies and segmentations
- Development, profiling & screening of personas
- Transfer competence market research social research
- Complete spectrum of methods - also in combination with quantitative research
- Cost-efficient recruitment solutions - even for hard-to-reach target groups
- Professionally trained, multilingual recruitment and interviewer team
- Target group-specific recommendations for action and communication
- On request, support and consulting during the implementation phase
- Everything from a single source - from the first briefing to the delivery of results
