No answer without question

Only those who understand what moves people can also move them

With ethnological curiosity, empathy, respect, scientific reliability, and, last but not least, more than 40 years of experience, SINUS explores people’s everyday realities, analyses socio-cultural change, and interprets its significance for companies and institutions.

What does INTEGRAL do?

INTEGRAL offers complete solutions for all marketing and research questions from a single source - from data collection to results interpretation and implementation consulting.

INTEGRAL examines people’s motives and mindsets.

INTEGRAL develops and describes tailored target groups

INTEGRAL identifies target groups that determine the trends of the future.

INTEGRAL analyses socio-cultural change and identifies trends.

INTEGRAL uses digital innovation to optimize relevance and efficiency.