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Available in book trade: Fundamental guide on the Milieu approach and its applications (in German language)


TOPICAL EVENTS
   
Cooperation Projects

Mobility Change

Project „youth codes – Ways for the mobility change“, funded by FFG and BMK (former BMVIT) under the program „Mobilität der Zukunft“ („future mobility“). The aim is to sensitize the youth for the need for mobility change and to develop and evaluate new activation strategies dealing with digital trends and impulses.
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PRESS RELEASES AND NEWS (most documents are in German language)
2020-07-01 - All time high for Digital Competence in Austria
INTEGRAL Austrian Internet Monitor: Corona drives skilful internet usage

2020-06-04 - Concerns regarding the condition of oceans – still during the Covid crisis
INTEGRAL survey on the occasion of World Oceans Day (June 8th)

2020-05-20 - Corona Crisis: Physical concerns decline, concerns regarding economy remain
INTEGRAL Study ON recent perceptions

2020-04-07 - Corona Study: High concerns in Austria, Germany and Switzerland – effects and politics rated differently in all three countries
INTEGRAL Survey on the occasion of COVID 19 pandemic in Austria, Germany and Switzerland

2020-04-02 - Surprisingly high optimism in spit of concerns about Corona
Coherence and high confidence in institutions

2020-03-11 - Austrians are satified with their housing situation
INTEGRAL survey on behalf of Bausparkassen

2020-03-09 - Austrian Internet Monitor Consumer 4nd quarter 2019
The latest core results on IT and telecommunication in Austria

2020-03-05 - Women perceive gender equality less accomplished than men do
INTEGRAL survey on the occation of International Women’s Day (8 March)

2020-03-04 - One third of car drivers also uses the train
INTEGRAL survey on behalf of VCÖ

2020-01-30 - To save or to spend: The great undecidedness 2020
INTEGRAL survey on behalf of Erst Bank

2020-01-24 - Meaning of elementary education still on the rise
INTEGRAL survey in cooperation with ÖDKH: Annual upskilling, twin teams and sufficient training centers in all regions are most important

2019-12-18 - Austrians overestimate number of asylum applications
INTEGRAL reports facts instead of myths on the occasion of the International Migrants‘ day

2019-11-18 - Austrian Internet Monitor Consumer 3nd quarter 2019
The latest core results on IT and telecommunication in Austria

2019-11-06 - 30 Years after Opinions towards the Fall of the Iron Curtain are still divided
INTEGRAL survey on the occasion of 30th anniversary of the Fall of the Berlin Wall

2019-10-28 - 7 out of 10 wish the World Savings day still had the importance it had back in their childhood
INTEGRAL Survey: Nostalgia towards World Savings Day

2019-09-12 - Four out of ten consider the democracy at risk
INTEGRAL survey on the occasion of International Day of Democracy (September 15th)

2019-08-14 - Austrian Internet Monitor Consumer 2nd quarter 2019
The latest core results on IT and telecommunication in Austria

2019-07-31 - Youth: Fear of climate change, but low readiness to forgo consumption and mobility
INTEGRAL survey on Fridays for Future

2019-06-24 - 10% of web users represent a quarter of shopping activities
INTEGRAL AIM Digital Competence Types provide insights into user segments

2019-06-18 - One out of three fears skin cancer
INTEGRAL Survey on the occation of Sun protection day (21st June)

2019-05-08 - Region is the new nation: Safety and well-being for an anxious Austria
INTEGRAL and T-FACTORY present their 2019 survey on regionality

2019-04-25 - 60% prefer Great Britain remaining in the EU
INTEGRAL survey on the occasion of Brexit: Only a minority believes in common future

2019-03-19 - Felix Austria: Austrians are happy and optimistic
INTEGRAL ‘International Day of Happiness’ study (20th March)

2019-02-18 - Austrian Internet Monitor Consumer 1nd quarter 2019
The latest core results on IT and telecommunication in Austria

2019-02-14 - The Sinus-Milieus® in the recent Housing Market Report
Sinus-Milieu® related living habits

2019-02-14 - Austrian Contraception Report 2019
Comprehensive findings on behalf of Gynmed Ambulatorium Vienna

2019-02-13 - Does digitization act as a job killer?
AIM-Consumer: Prevailing positive expectaions and optimism about the own perspectives

2019-02-08 - Austrian Internet Monitor Consumer 4th quarter 2018
The latest core results on IT and telecommunication in Austria

2019-02-04 - Surveillance state: An advantage for the society?
INTEGRAL survey: Sharp rejectance of Social Scoring

2019-01-24 - Relevance of Education during Kindergarten on the rise
INTEGRAL survey in cooperation with ÖDKH: Good primary ecucation is conditional for a high education level in the society

2018-11-21 - Sinus Migrant Milieus 2018
Survey shows broad variety in lifestyle among migrants

2018-11-21 - What’s actually the impact of influencers?
AIM-Consumer: High visability but low loyalty

2018-11-09 - Austrian Internet Monitor Consumer 3rd quarter 2018
The latest core results on IT and telecommunication in Austria

2018-11-07 - Carnival time in Austria
INTEGRAL survey on the occasion of carnival: Folklore and good humour most important

2018-10-18 - INTEGRAL at the iab Impulse
Digital trends in an unsettled society

2018-10-17 - Kulinarische Welten 2019+
Presented by Dr. Bertram Barth and Mag. Bernhard Heinzlmaier

2018-10-11 - Trends in an insecure society
Sinus-Milieu® Research: Rising need for stability and orientation

2018-10-01 - Recent social trends based on the Sinus-Milieu® Adaptation Study
Podcast of Ö1 Morgenjournal from 18-10-01

2018-08-28 - Martin Mayr presents at Forum Alpbach together with A1 and Vienna Airport
A1 Survey: Two out of three companies recognize change capabilities of „Internet of Things“

2018-07-26 - INTEGRAL survey on the occation of Friendship Day: offline is the trumps
But worries about future friendship quality

2018-07-24 - Austrian Internet Monitor Consumer 2nd quarter 2018
The latest core results on IT and telecommunication in Austria

2018-07-11 - EU funded Project develops novel music recommendation software to predict brand-fit music

2018-06-27 - INTEGRAL survey on the occasion of Presidency of the Council of the European Union: A minority is EU sceptic
Only little worries about break-up after Brexit

2018-05-24 - Facebook affair makes users think
AIM-Consumer: But hardly steps in response

2018-05-18 - Austrian Internet Monitor Consumer 1st quarter 2018
The latest core results on IT and telecommunication in Austria

2018-05-03 - One out of four is Star Wars Fan
INTEGRAL Survey on the occasion of Star Wars Day: Virtually every second would make international peace using the „Force“ of the Jedi

2018-03-06 - Equality is considered very important
INTEGRAL survey on the occation of International Women’s Day: Nevertheless traditional role models are dominant

2018-02-21 - Smart City still not widely known, but raises interest
AIM-Consumer: Especially energy efficiency is attractive

2018-02-14 - Austrian Internet Monitor Consumer 4th quarter 2017
The latest core results on IT and telecommunication in Austria

2018-01-25 - The majority doubts about sufficient protection of their data
INTEGRAL survey on the occasion of the Data Privacy Day: High expectations on national government regarding data privacy

2018-01-24 - 69% regard the Kindergarten as responsible for basic education
INTEGRAL survey in cooperation with ÖDKH: 3 out of 4 consider schooling as early as during Kindergarten important

2017-12-14 - 4 out of 10 perceive migrants as enrichment
INTEGRAL survey on the occasion of the International Migrants Day – Meanwhile they claim better integration

2017-11-23 - Wearables: Acceptance determined by everyday relevance
AIM-Consumer: Ambivalence regarding data abuse

2017-11-16 - Austrian Internet Monitor Consumer 3rd quarter 2017
The latest core results on IT and telecommunication in Austria

2017-11-08 - Half of the population already picked apples from neighbours
INTEGRAL Survey on the occation of the Apple Day: Regional and organic heritage are highly important

2017-10-25 - About Market Research in Austria
Our managing director Dr. Bertram Barth talks to marktforschung.de about the Austrian and the German market.

2017-09-18 - Is one out of four young people a smartphone addict?
AIM-Consumer: One fourth of those under 30 is getting nervous when lacking access to personal messages

2017-08-25 - Austrian Internet Monitor Consumer 2st quarter 2017
The latest core results on IT and telecommunication in Austria

2017-07-03 - Austria’s kissing society
INTEGRAL survey on the occation of the World Kiss Day: A good kiss is important for 2 out of 3

2017-06-22 - Austrian Internet Monitor Consumer 1st quarter 2017
The latest core results on IT and telecommunication in Austria

2017-06-13 - Increasing demand for security on the internet
AIM-Consumer: Desire for security rises in general, even related to internet usage

2017-06-01 - Presentation of the Sinus:Akademie at the Food Industry Convention
Peter Martin Thomas speaking about relevance of nutrition among young people, quoting the Sinus-Milieu® Youth Study

2017-04-27 - Two thirds of the Waltz nation Austria keep dancing
INTEGRAL-Survey on the occation of International Dance Day: App. 20% consider themselves good dancers

2017-04-05 - „Generation What?“ youth study across Europe
Our Partner SINUS analyses major European youth study.

2017-03-27 - Each fourth future pensioner expects huge problems in old age
Survey of the SINUS Institute on behalf of the initiative „7 Jahre länger leben“.

2017-03-14 - What moves Asia?
SINUS and ACORN present first pan-Asian Milieu survey.

2017-02-14 - Smart Home is getting into Austrian’s mind
AIM-Consumer: Term Smart City still rather vague

2017-02-09 - Austrian Internet Monitor Consumer 4th quarter 2016
The latest core results on IT and telecommunication in Austria

2017-01-24 - Learning as soon as during Kindergarten time is important for 3 out of 4
INTEGRAL survey in Cooperation with ÖDKH: Importance of learning and upgrading of Kindergartens show room for improvement

2017-01-20 - Sinus-Milieu® analysis of US presidential election
A majority of established upper class and those overcharged by modernisation voted for Donald Trump

2016-12-07 - Over 50% of the Austrian population is ready to engage for human rights
Survey on the occasion of the Human Rights Day

2016-12-05 - Austrian Internet Monitor Consumer 3rd quarter 2016
The latest core results on IT and telecommunication in Austria

2016-11-24 - Wearbles close to be mainstream?
AIM-Consumer: Open mindedness especially towards fitness trackers

2016-11-05 - Which type of furniture Sinus-Milieus prefer worldwide
Article on furniture and living in “Die Presse”

2016-10-12 - Austrians wash their hands 12 times per day
INTEGRAL Survey on the occasion of the Global Handwashing Day: Teenagers wash their hands least

2016-09-05 - Austrian Internet Monitor Consumer 2nd quarter 2016
The latest core results on IT and telecommunication in Austria

2016-09-07 - Austrians advocate mandatory First Aid courses
INTEGRAL survey on the occasion of the World First Aid Day: Two thirds support regular trainings

2016-08-04 - Happy Cats – One out of four sleeps in the bed INTEGRAL Survey on the occation of World Cat Day: Only 6% are to leave their territory related to holidays

2016-07-19 - Revolution for real estate developers
INTEGRAL cooperates with real estate professional RE/MAX Solutions

2016-07-18 - Majority neglects conversational partners
AIM-Consumer: Virtually three out of four mobile phone owners answer to mobile messages even during personal meetings

2016-06-29 - „My body is my capital“
Youth strategies to optimise self-expression

2016-06-27 - Austrian people virtually want to have more children
INTEGRAL survey on behalf of Gynmed Ambulatorium

2016-06-23 - INTEGRAL and twyn group develop new approaches
Digital address of aspirational Milieus using RTA (Real Time Advertising)

2016-06-20 - Banks regarded as most trustworthy regarding Data Security
AIM-Consumer: Most misgivings at Social Networks

2016-06-02 - UEFA European Championship: Emphasis on common experience
INTEGRAL Survey: 49% looking forward to seeing matches together with others

2016-05-20 - Austrian Internet Monitor Consumer 1st quarter 2016
The latest core results on IT and telecommunication in Austria

2016-04-28 - Cheerful Austria: Three out of four laughing every day
INTEGRAL Survey on the occation of Worls Laughter Day: Teenager laugh most frequently

2016-04-21 - 20 Years Austrian Internet Monitor AIM™ in Austria
Internet Research: From internet pioneers to a virtual daily routine

2016-04-14 - Generation What: Youth Study across Europe
Unser Partner Sinus übernimmt die wissenschaftliche Auswertung und die Aufbereitung der Daten für Deutschland.

2016-03-16 - Teenager are champions in sleeping
INTEGRAL survey on the occasion of World Sleep Day: total population average is 7.2 hours

2016-03-06 - Why you should use „Dr. Google” with caution
INTEGRAL survey on behalf of Janssen Forum

2016-02-29 - 3.5 hours per day online, 87% using apps
AIM-Consumer: The Sinus-Milieu® Digital Individualists shows what’s up

2016-02-01 - Austrian Internet Monitor Consumer 4th quarter 2015
The latest core results on IT and telecommunication in Austria

2016-01-18 - E-Commerce continues increasing
AIM-Consumer: Online purchase rise by one tenth within one year

2016-01-11 - Web radio on the rise
AIM-Consumer: Live and on demand usage increase

2015-12-29 - Two out of three start the new year optimistically
INTEGRAL Survey: Austria had more conficence formerly

2015-12-04 - IAB Austria analyses the mobile shopping
Powered by AIM

2015-12-03 - Saint Nicholas and his companion still popularINTEGRAL Survey: More than half intend to gift friends and family

2015-11-15 - Austrian Internet Monitor Consumer 3rd quarter 2015
The latest core results on IT and telecommunication in Austria

2015-11-05 - Austrian Contraception Report: The pill becomes more and more unpopular
INTEGRAL survey on behalf of Gynmed Ambulatorium

2015-10-12 - These are the five Social Media Trends 2015
Austrian Internet Monitor: How usage patterns have changed

2015-10-01 - The digital Biedermeier period: Retreat or offensive as a result of the crisis?
INTEGRAL and GroupM present recent information regarding the Sinus-Milieus® and social trends

2015-08-31 - The Top 10 App Categories
AIM-Consumer: Messaging on the rise, WhatsApp gaining 950.000 Users

2015-08-25 - IAB Austria analyses the consumers‘ attitudes towards newsletter marketing
Powered by AIM

2015-07-29 - Austria’s Holidays: To the beach by car
INTEGRAL Survey: Dream destination is overseas

2015-07-02 - Austrian Internet Monitor Consumer 1st quarter 2015
The latest core results on IT and telecommunication in Austria

2015-06-03 - These are the five Social Media Trends 2015
Austrian Internet Monitor: How usage patterns have changed

2015-03-31 - How Austria celebrates easter
INTEGRAL easter-survey 2015

2015-03-18 - Facebook, Instagram, Pinterest: Where growth can be expected
Austrian Internet Monitor: Social Media still highly dynamic

2015-02-03 - Austrian Internet Monitor Consumer 4th quarter 2014
The latest core results on IT and telecommunication in Austria

2014-11-05 - Austrian Internet Monitor Consumer 3rd quarter 2014
The latest core results on IT and telecommunication in Austria

2014-09-25 - The news Sinus-Milieu® Youth Study 2014
INTEGRAL and T-FACTORY present the recent adolescent living environments according to Sinus-Milieus®

2014-09-18 - Shareconomy on the rise due to apps
Cooperation between INTEGRAL and OGM points out digital top trends

2014-08-25 - One third of the population strives for gender-neutral word choice
INTEGRAL survey on the recent gender discussion

2014-08-20 - Austrian Internet Monitor Consumer 2nd quarter 2014
The latest core results on IT and telecommunication in Austria

2014-07-17 - E-books are gaining importance!
Reading on holidays: non-fiction books rank first invincibly

2013-06-26 - TWYN and INTEGRAL present: The Digital Sinus-Milieus®
This cooperation allows the accurate addressing of strategic target groups in the web

2013-03-12 - Switzerland has changed.
SINUS and M.I.S. TREND present new model : The Sinus-Milieus® 2013

2011-09-22 - Bürgerliche Mitte transformed, Digitale Individualisten on the rise
Integral Marktforschung presents new Sinus-Milieus® in a changed Austria

2010-09-01 - Martin Mayr joins INTEGRAL-SINUS team
Market researcher with expertise in financial research as ideal complement

INTEGRAL Marktforschung
1030 Wien, Mohsgasse 1, Tel: +43 1 7991994-0 Fax: +43 1 7991994-18 office@integral.co.at