The Sinus-Geo-Milieus® assign Sinus-Milieus® to postal addresses.
In order to render the Sinus-Milieus® useable for direct marketing and spatial planning, microm and our partner SINUS have worked together to develop the Sinus-Geo-Milieus®.
The Sinus-Geo-Milieus® link the microm data system with the proven Sinus-Milieus® target model, thus allowing market research and market communication to be applied at a local level. By transferring the Sinus-Milieus® to the microgeographical level, the Milieu target groups can be projected onto existing customer address lists and user-defined areas.
The statistical probability with which the individual Sinus-Milieus® are represented in each of the 1.9 million households in Austria was computed and a Dominant Geo-Milieu® derived from this. The Geo-Milieus® are also available for Germany and Switzerland.
Sinus-Geo-Milieus® can be used for: