The approach of our partner SINUS

Understanding what affects people: with ethnologic curiosity, empathy, respect, scientific reliability – and last but not least with more than 30 years of experience and tradition.

For more than 30 years the subject of SINUS’ work has been the reality of everyday life, the socio-cultural change, the society’s condition as well as the application of the SINUS research in terms of trends, target groups and markets.

As a specialist for psychological and socio-scientific research and consulting SINUS develops expertises and strategies for companies and institutions in the fields of consumption, ecology, culture and politics with a particular focus on: 

• Change in values
• Living environments (Sinus-Milieus^®)
• Everyday life aesthetics
• Socio-cultural currents, trends and future scenarios

Many companies and non-profit-organisations are working with the SINUS research- and consulting tools (e.g. with the Sinus Milieus^®), because these tools provide a better understanding of the socio-cultural change, the society’s structure and the psychology of citizens and consumers.