INTEGRAL and SINUS
The method specialist INTEGRAL, Vienna, takes over the majority of the Heidelbergian Milieu- and Trend Research Institute SINUS.
Manfred Tautscher, the founder of INTEGRAL and until recently the managing director of Millward Brown Germany, will be the new managing director together with Bodo Flaig.
The previous owners Horst und Dorothea Nowak retire from active business life, but will be continuing to advise the company.
read more... (in German language)
Interview with Manfred Tautscher (in German language)