SINUS

In August 2009, INTEGRAL took over the majority share of the market research company SINUS in Heidelberg. INTEGRAL’s previous managing partner Manfred Tautscher changed to Heidelberg as the managing director of SINUS. In a close cooperation with SINUS we are now able to offer additional products to our clients:

• The internationally accepted target group segmentation according to the Sinus Milieus^®
• Enhanced socio-scientific competence in the fields of everyday life aesthetics, value change and trends
• A widened repertoire for the qualitative-psychological research

The approach of our partner SINUS

What are Sinus Milieus^®

The Austrian Sinus Milieus^®

The Sinus Milieus^® international

INTEGRAL and SINUS