TARGET GROUP SPECIFIC MAIN AREAS

Business

Our fundamental knowledge of the Austrian corporate landscape is one of our particular strengths. This is why we are able to deliver results that are representative of this market segment. It starts with the clear definition of the basic population, which is handled in different ways in statistical sources, and leads to the sampling procedure by means of appropriate registers. You will benefit from our long-term research in the business segment.

Consumer

Even the definition of personal or household samples is no longer considered trivial today. In this area there are indeed clear and complete statistics available, but especially for telephonic samples an accurate composition is crucial. This must not be limited to registered telephone numbers and has to include contacts on mobiles to an appropriate extent. We are able to ensure a representative sample by means of considerable market knowledge and appropriate techniques.

Customers

With customer surveys we realise that we are your company’s business card. We are fully aware of this responsibility. That is why we use a highly trained team of interviewers that not only has the relevant product knowledge, but also exercises particular care in terms of appointment management and reactions to possible customer complaints.

International target groups

Parts of our international surveys are carried out from our call centre in Vienna. A consideration of this linguistic component does not only include perfect language skills, but also pays attention to socio-political backgrounds when dealing with languages and with different accents.