INTEGRAL and SINUS
In August 2009, INTEGRAL took over the majority share of the market research company SINUS
in Heidelberg. INTEGRAL's previous managing partner Manfred Tautscher changed to Heidelberg as the managing director of SINUS. .
In 2010, INTEGRAL SINUS GmbH was founded as the parent company to both INTEGRAL and SINUS. Both companies closely co-operate in Austria, Germany and other countries. The INTEGRAL SINUS Management Team regularly meets in order to develop strategies and to enhance project cooperation. It consists of the following executives:
Dr. Bertram Barth, Mag. Martin Mayr, Mag. Petra Schiesser, Mag. Sandra Cerny, Alexandra Mossakowski, Markus Clausen and Christoph Ruip of INTEGRAL as well as Manfred Tautscher, Bodo Flaig, Norbert Schäuble, Dr. Silke Borgstedt, Dr. Marc Calmbach, Matthias Arnold, Jan Hecht, Heike Kuchheuser and Peter Martin Thomas of SINUS.
In close cooperation with SINUS we are able to offer additional products to our Austrian and international clients:
- The internationally accepted target group segmentation according to the Sinus-Milieus®
- Enhanced socio-scientific competence in the fields of everyday life aesthetics, value change and trends
- A widened repertoire for the qualitative-psychological research