QUANTITATIVE FACE-TO-FACE INTERVIEWS

Our face-to-face department is equipped with 60 CAPI systems (Computer Assisted Personal Interviews). As much as our CATI system does, CAPI enables the management of filters and quotas.

Quantitative face-to-face interviews are preferentially carried out if the presentation of stimuli is needed or if the survey’s length does not allow a telephonic data collection for methodical reasons. Face-to face interviews are particularly recommendable for the testing of concepts, for which secrecy is important, when online testing is not advisable. Interviewing visitors of certain events suggests a face-to-face method immanently.

Quantitative face-to-face interviews take place in studios, in respondents’ homes, companies, on street or at events.