AIM™-C: AUSTRIAN INTERNET MONITOR CONSUMER

The Austrian Internet Monitor - Consumer (AIM™-C) is a continuous tool for observing the market development of modern communication technologies in the consumer sector and established as a baseline survey for IT and telecommunication.

Targets

Continuous observation of the PC- and internet markets, the internet usage and the visit of websites based on a sound and representative sample for the total population and for the internet users.

For further information please send an e-mail to Sandra Cerny.

Facts and figures on the survey
Population:	Total population aged 14+ ~ 7.090.000 persons Internet users aged 14+ ~ 5.700.000 persons
Survey period:	January till December, continuously
Annual sample:	n= approx. 9.600 net interviews with internet users – resulting from 12.000 gross phone interviews with the total population - plus approx. 9.600 online interviews with internet users
Quarterly sample:	n= approx. 2.400 net interviews with internet users - resulting from 3.000 gross phone interviews with the total population - plus approx. 2.400 online interviews with internet users
Method:	Phone interviews, CATI, online
Survey content
General climate:	The role of internet and telephony (landline, mobile networks)
PC / EDP:	EDP-availability and equipment (types of units, peripherals, connections, planned purchases), PC usage
Internet:	Internet access, frequency of usage in different locations, type of access and intentions to change, providers, online activities, online shopping, online banking, social media
Websites:	Visited websites (approx. 60 providers). The incorporation of single websites for testing is possible
Mobile telephony:	Usage of mobiles, network operators, mobile internet access
Quarterly emphasis
I. Quarter:	Purchase intentions, additional information on PC- and internet usage, social media
II. Quarter:	Internet providers: expectations, satisfaction and loyalty
III. Quarter:	Details on online shopping, online advertising, WLAN, online advertising
IV. Quarter:	Details on mobile data services, M-Commerce, MMS, mobile advertising

Scope of delivery

Reports are compiled quarterly and are delivered in the month that follows after the end of quarter (April, July, October, January). Apart from the tables, reports contain a graphic presentation of the data and a written summary of the essential results.

Further information and booking (in German language)